December 14, 2009
Prospector
Profile
c04
 
Jones Soda Co. NAICS 311421
234 Ninth Avenue North Seattle, WA 98109 Description
(206) 624-3357 Employees 65
http://www.myjones.com/ Revenue $ 35.92
  Income $ 15.23
  Assets $ 24.32
  Liability $ 4.84
  (for the year ended - 12-31-2008)
 
Category: Loss/Deficit
 
Event: Jones Soda Co. reported a net loss of $1.5 million for the third quarter ended Sept. 30, 2009, an improvement of 72% over the third quarter 2008 net loss of $5.3 million. Revenue decreased 18% to $7.2 million for the quarter ended Sept. 30, 2009, compared with $8.7 million in the third quarter of 2008. At Sept. 30, 2009, the Company's consolidated balance sheets showed $18.2 million in total assets, $3.7 million in total liabilities, and $14.5 million in total shareholders' equity. The Company said there is uncertainty regarding its ability to meet its revised case sales projections. The Company believes this uncertainty, together with its inability to implement further meaningful cost containment measures beyond those it undertook in the third quarter and the extremely difficult environment in which to obtain additional equity or debt financing, raise substantial doubt about its ability to continue as a going concern.
 
Intellectual Property: Jones Soda Co. owns a number of trademarks, including, in the United States and Canada, "Jones Soda Co.," "Jones Pure Cane Sodatm," "Jones 24Ctm," "Jones GABA," "Jones Naturals," "Whoop Ass Energy Drink" and "Jones Energy." In addition, the Company has trademark protection in the United States and Canada for a number of other trademarks for slogans and product designs, including "I've Got A Jones For A Jones," "Jones Soda Co. and Design," "Whoop Ass and Design," "Corn Is For Cars... Sugar Is For Soda," "Run with the Little Guy!" and "My Jones." The Company has also applied for trademark protection for several marks, including "Jones Soda Co." in the United Kingdom, Germany, Japan, and other foreign jurisdictions. The Company has the exclusive rights to 37 flavor concentrates developed with our current flavor concentrate suppliers, which it protects as trade secrets. The Company two patents on its "myJones.com" web-based customized branded label process. In December 2002, the U.S. Patent and Trademark Office issued Patent No. 6,493,677, and in January 2005 issued Patent No. 6,845,365 B2, both entitled "Method and Apparatus for Creating and Ordering Customized Branded Merchandise over a Computer Network." [SEC Filing 10-K 03-16-09]
 
Description: Jones Soda Co. develops, produces, markets and distributes a range of beverages, which includes Jones Pure Cane Soda, a carbonated soft drink; Jones 24C, a water beverage; Jones GABA, a tea juice blend; Jones Organics, a ready-to-drink organic tea; Jones Naturals, a non-carbonated juice and tea, and Whoop Ass Energy Drink, a citrus energy drink.
 
Officers: Richard S. Eiswirth Jr. (Chairman); Jonathon J. Ricci (Pres., CEO, COO & Dir.); Michael R. O'Brien (CFO & Sec.); Thomas Patrick O'Neill Jr. (EVP-Sales)
 
Auditor: Deloitte & Touche LLP
 
Securities: Common Stock Symbol JSDA; OTC; 26,466,198 shares of common stock outstanding as of Oct. 30, 2009.
 
 
 
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